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Practice
About this area

A trade mark is only as valuable as the territory it actually covers, and that is rarely just one country.

Recent IP work includes a multi-jurisdictional trade mark registration project for a single brand owner covering the UAE, Saudi Arabia, Jordan and Morocco. Running four jurisdictions at once meant tracking local filing requirements, Madrid Protocol interactions where they applied, and how enforcement actually works in each market.

We also handle the IP layer of broader media and platform mandates, registering trade marks alongside IP licensing and media-law advice for clients working across branding, content and platform services in the UAE.

“A trade mark is only as valuable as the territory it actually covers, and that is rarely just one country.”

— Pillar I · Corporate & Transactions

When disputes arise, we coordinate enforcement strategy with our disputes team, from cease and desist correspondence through civil proceedings to customs seizures and platform takedowns.

The work, in detail

Four matter types we handle in intellectual property.

Trade marks and branding.

Trade mark clearance, filing, opposition and portfolio management, including multi-jurisdictional registration projects across the UAE and neighbouring GCC and MENA jurisdictions. Local requirements vary considerably between Ministry of Economy filings, Madrid Protocol routes and country-specific registries, and that variation is where most of the work sits.

Patents and designs.

Patent and registered design filing strategy in the UAE and regionally, employee invention assignment frameworks built into employment and consultancy templates, and technology transfer documentation drafted for enforceability in the UAE courts and for the tax and regulatory position behind it.

Licensing and commercialisation.

Licensing structures that survive both the negotiation and the operation: franchise, software, platform-integration, content and know-how licences drafted to work under UAE civil law and to fit the free-zone restrictions on commercial activity that often govern what a licensee is actually permitted to do.

Enforcement and brand protection.

Enforcement coordinated with our disputes team: infringement analysis, cease and desist correspondence, civil proceedings before the relevant UAE courts, and customs and platform takedown work. The question throughout is what can realistically be recovered or protected, set against what the action costs.

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