Practice
About this area

A trade mark is only as valuable as the territory it actually covers — and the territory most clients need is rarely just one country.

Recent IP work includes a multi-jurisdictional trade-mark registration project covering the UAE, Saudi Arabia, Jordan, and Morocco for a single brand owner — coordinated across four jurisdictions with attention to local filing requirements, Madrid Protocol interactions where applicable, and the practical realities of regional enforcement.

We also handle the IP layer of broader media and platform mandates — trade-mark registration alongside IP licensing and media-law counsel for clients operating across branding, content, and platform services in the UAE.

“A trade mark is only as valuable as the territory it actually covers — and that territory is rarely just one country.”

— Pillar I · Corporate & Transactions

When disputes arise, we coordinate enforcement strategy with our disputes team — from cease-and-desist correspondence through civil proceedings and customs and platform takedown action.

The work, in detail

Four matter types we handle in intellectual property.

Trade marks and branding.

Trade-mark clearance, filing, opposition, and portfolio management — including multi-jurisdictional registration projects across the UAE and neighbouring GCC and MENA jurisdictions, with attention to the local filing requirements that vary materially between Ministry-of-Economy filings, Madrid Protocol routes, and country-specific registries.

Patents and designs.

Patent and registered-design filing strategy in the UAE and regionally, employee-invention assignment frameworks built into employment and consultancy templates, and technology-transfer documentation aligned with UAE-court enforceability and the tax-and-regulatory backdrop.

Licensing and commercialisation.

Licensing structures that survive negotiation and operation — franchise, software, platform-integration, content, and know-how licences drafted to work under UAE civil law and the practical free-zone restrictions on commercial activity that often govern the licensee's operating model.

Enforcement and brand protection.

Enforcement coordinated with our disputes team — infringement analysis, cease-and-desist correspondence, civil proceedings before the relevant UAE courts, and customs and platform takedown coordination — with the focus always on the recovery and protection that justifies the cost of the action.

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Corporate Commercial→Cross-Border M&A→Free Zone Structuring→Banking and Finance→Islamic Finance→Real Estate→
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